Whether you develop a plan to improve public space or a recipe for a new ice cream flavour, a good idea can spread like wildfire if it is presented properly –and you don’t need a degree in communications to do so. Several months ago, I developed a long-term vision for mass transit in Ottawa. Self-described “transit nerds” referred to this map as a “dream transit plan” or “fantasy transit map”. However, upon releasing the map online, a captive audience of urban and transit enthusiasts took the plan very seriously and provided useful feedback and compliments. After tweaking the proposal, I quickly found that this idea had received such a positive reception that discussion spread online through SkyscraperPage.com and TransitOttawa.ca.